Overview
Research of the keywords a business should target, grouped by search intent and mapped to website pages.
The Goal
Identify relevant keywords and map them to website pages. Keyword research, search intent, clustering, competitor analysis, and content mapping.
How I Work
1. Seed keywordsList services, problems and locations customers use.
2. Expand the listUse Google Keyword Planner and Semrush to find related terms and competitor keywords.
3. Classify intentLabel each keyword as informational, commercial or transactional.
4. Cluster keywordsGroup similar terms so one page targets one topic.
5. Map to pagesAssign a main keyword to each existing or new page.
Deliverables
- Keyword research sheet
- Keyword clusters
- Content mapping plan
Metrics I Track
Keywords researchedIntent splitDifficulty range
Results
Practice project. Verified results will be added after the work is completed.