On-page SEO covers everything you control on a page. This checklist covers the basics for small business websites.
Title and meta description
Place the main keyword near the start of a title of about 60 characters and write a description that earns the click.
Headings and content
- One H1 that matches the topic
- H2 and H3 headings for subtopics
- A clear answer in the first paragraph
URLs, images and links
Use short URLs, compress images, add alt text and link related pages with descriptive anchor text.
Trust and action
Show contact details, local information and a clear call to action.