Overview
Analysis of Search Console data to find queries and pages with the most room to grow.
The Goal
Identify organic search opportunities. Analyze impressions, clicks, CTR, queries, pages, and indexing.
How I Work
1. Export dataDownload queries and pages with impressions, clicks, CTR and position.
2. Find quick winsLook for high impressions with low CTR and queries ranking on positions 8 to 20.
3. Check indexingReview excluded pages and fix causes.
4. Recommend actionsSuggest title tests, content updates and new pages.
Deliverables
- Opportunity spreadsheet
- Recommendation report
Metrics I Track
ImpressionsClicksCTRAverage position
Results
Practice project. Verified results will be added after the work is completed.