Overview
A local search visibility plan for a fictional small business, built to show the full local SEO process.
The Goal
Develop a local search visibility strategy. Local keyword research, competitor analysis, Google Business Profile recommendations, and service-page planning.
How I Work
1. Define the businessCreate a fictional service business and its service area.
2. Local keyword researchFind service + location searches in Keyword Planner.
3. Competitor reviewStudy the top local results and their profiles.
4. Google Business Profile planRecommend categories, services, photos, posts and review requests.
5. Service-page planOutline location-focused service pages.
Deliverables
- Local keyword list
- Profile optimization checklist
- Service-page plan
Metrics I Track
Keyword coverageProfile completenessPlanned pages
Results
Practice project. Verified results will be added after the work is completed.