Overview
A search-focused content plan built around topic clusters, pillar pages and supporting articles.
The Goal
Create a search-focused content plan. Topic research, search intent, pillar pages, supporting articles, content briefs, and editorial calendar.
How I Work
1. Topic researchUse Semrush and Keyword Planner to find themes people search for.
2. Understand intentDecide the page type each topic needs.
3. Design clustersChoose a pillar page and supporting articles for each topic.
4. Write briefsCreate briefs with keywords, outline and internal links.
5. Editorial calendarSchedule publishing and review dates.
Deliverables
- Topic cluster map
- Content briefs
- Editorial calendar
Metrics I Track
Clusters plannedBriefs writtenArticles published
Results
Practice project. Verified results will be added after the work is completed.