An SEO audit shows why a website is not getting enough search traffic and what to fix first. A small business can start without expensive software.
Step 1: Check indexing
- Search site:yourdomain.com on Google to see which pages appear.
- Review the Pages report in Google Search Console for errors and excluded URLs.
- Make sure robots.txt and the sitemap do not block important pages.
Step 2: Review on-page basics
Every page needs a unique title, a meta description, one H1 and image alt text. List missing or duplicate items in a Google Sheet.
Step 3: Test speed and mobile
Most users browse on phones. Check Core Web Vitals in Search Console and compress oversized images first.
Step 4: Fix links and content gaps
Link service pages from the homepage, repair broken links and note searches your pages do not answer yet.