A content calendar keeps posting consistent and removes daily guesswork.
Set goals and pillars
Decide whether you want enquiries or awareness and choose 3 to 4 content pillars.
Choose frequency and formats
Pick a pace you can keep, such as 4 posts a week mixing reels, carousels and stories.
Fill the 30 days
- Week 1: introduce the business and services
- Week 2: share educational tips
- Week 3: show your process and proof
- Week 4: promote an offer with a clear call to action
Schedule and review
Write captions ahead, schedule with a tool like Buffer and review reach, saves and enquiries every week.