Both platforms can bring leads, but they work in different ways.
Google Ads captures existing demand
People search for a solution and see your ad. It suits high-intent services.
Meta Ads creates demand
Ads appear while people browse Facebook and Instagram. They suit awareness, visual products and retargeting.
How to choose
- Need leads now: start with Google Search
- Visual or new product: start with Meta
- Enough budget: use both and retarget
Measure properly
Compare cost per lead and lead quality, not only clicks.