A clear structure makes search campaigns easier to manage and improve.
Define goal and budget
Choose one conversion such as calls or form fills and set a daily budget you can sustain.
Build tight ad groups
Group closely related keywords and write ads that include them.
Write strong ads
Highlight the benefit, location and a clear call to action, and add call and sitelink extensions.
Track and optimize
- Add negative keywords weekly
- Pause weak keywords
- Test new headlines
- Send traffic to a relevant landing page