Content pillars are the few themes a brand posts about again and again.
Why pillars matter
They keep content focused and tell followers what to expect.
How to choose them
- List your customers problems
- List what you do best
- Pick 3 to 4 themes where both overlap
Example pillars
Education, behind the scenes, customer proof and offers.
Use them in planning
Assign every post to one pillar and check the mix each month.