A short ad script must earn attention in the first seconds and end with one clear action.
Hook (0 to 3 seconds)
Open with a problem, a surprising result or a direct question.
Problem and solution
Show the pain point and how the product or service solves it.
Proof
Add a quick demo, a verifiable result or a real reaction.
Call to action
Tell viewers exactly what to do next, such as book, click or message.