Conversion tracking shows which ads create real enquiries, not just clicks.
What is a conversion
A form submission, call, WhatsApp click, booking or purchase.
Why it matters
Without it you cannot calculate cost per lead or decide where to spend more.
How to set it up
- Create events in Google Analytics 4
- Import them as conversions in Google Ads
- Install the Meta Pixel for Meta Ads
- Test with a real submission
Common mistakes
Counting page views as leads, tracking duplicate events and skipping the test.