UGC means content created by real people instead of a brand studio.
What it looks like
Review videos, product demos, unboxings and day-in-the-life clips filmed in a natural style.
Why brands use it
It feels authentic, builds trust and suits short-form platforms.
How brands use it
- Organic social posts
- Paid ads on Meta
- Product pages and email
Getting started
Define the message, brief the creator and agree in writing how the content can be reused.